2024
Scope:
Brand Concept
Brand Identity
Campaign Direction
Art Direction
Digital Design
Creative Strategy
Publication Design
Animation
Brand Concept
Brand Identity
Campaign Direction
Art Direction
Digital Design
Creative Strategy
Publication Design
Animation
SWN were engaged to develop the brand and marketing collateral for Elema, an exclusive collection of townhomes in the coveted bayside suburb of Brighton, Melbourne. Offering a rare opportunity to secure a home in one of the city’s most desirable postcodes, the project combines refined architecture with a lifestyle defined by elevated coastal living within close proximity to the CBD.
The brand identity draws inspiration from the Japanese concept of ‘ma’—the space in between—where moments unfold and life happens. Drawing from the four core elements—light, wind, water, and earth—the design embodies a strong sense of place. Textural, AI-generated photography captures the essence of the environment, while warm, candid art direction grounds the location imagery in a natural, authentic aesthetic.
The brand identity draws inspiration from the Japanese concept of ‘ma’—the space in between—where moments unfold and life happens. Drawing from the four core elements—light, wind, water, and earth—the design embodies a strong sense of place. Textural, AI-generated photography captures the essence of the environment, while warm, candid art direction grounds the location imagery in a natural, authentic aesthetic.
Completed at:
Studio White Noise
I pay my respects to the traditional and ongoing owners and custodians of the land I live and work on, the Wurundjeri people of the Kulin Nation.
I acknowledge that I live and work on land where sovereignty was never ceded. This always was and always will be Aboriginal land.