2025
Scope:
Design
Brand Concept
Brand Identity
Design
Brand Concept
Brand Identity
Oz Onboard is more than a service—it’s a community supporting travellers as they begin their journey in Australia. Founded by Darine, who arrived to Australia on a Working Holiday Visa with only a suitcase and a dream, the brand is grounded in lived experience and empathy. Having navigated the same uncertainties, Oz Onboard was created to make the transition smoother, clearer, and far less stressful.
The brand identity centres on reassurance and confidence. Stamp-inspired graphic elements reference the approval marks found across passports, visas, and official documentation, transforming a traditionally stressful process into something friendly and empowering.
The brand identity centres on reassurance and confidence. Stamp-inspired graphic elements reference the approval marks found across passports, visas, and official documentation, transforming a traditionally stressful process into something friendly and empowering.
Completed at:
Studio White Noise
Studio White Noise
I pay my respects to the traditional and ongoing owners and custodians of the land I live and work on, the Wurundjeri people of the Kulin Nation.
I acknowledge that I live and work on land where sovereignty was never ceded. This always was and always will be Aboriginal land.