Scope:
Brand Identity
Campaign Direction
Art Direction
Digital Design
Creative Strategy
Publication Design
Animation Environment/Signage Design
Merch Design
Brand Identity
Campaign Direction
Art Direction
Digital Design
Creative Strategy
Publication Design
Animation Environment/Signage Design
Merch Design
Our task was to create an event identity for the 33rd annual Melbourne Queer Film Festival that represents the years theme of “Rewind to Fast Forward”. The theme aimed to symbolise that the queer community has always and always will be part
of film with an emphasis on looking to the past to look to the future.
The brand identity is inspired by a VHS aesthetic to create a feeling of nostalgia and to capture the essence of a bygone era. Overall, the brands use of glitch effects, photo treatment and a bright RGB colour palette aims to reference the past with a contemporary approach. The chosen colour palette comprises of an RGB interpretation of the pride flag which is featured through glitch treatments of the logo and typographic tv screens.
The brand identity is inspired by a VHS aesthetic to create a feeling of nostalgia and to capture the essence of a bygone era. Overall, the brands use of glitch effects, photo treatment and a bright RGB colour palette aims to reference the past with a contemporary approach. The chosen colour palette comprises of an RGB interpretation of the pride flag which is featured through glitch treatments of the logo and typographic tv screens.
Completed at:
Studio White Noise
I pay my respects to the traditional and ongoing owners and custodians of the land I live and work on, the Wurundjeri people of the Kulin Nation.
I acknowledge that I live and work on land where sovereignty was never ceded. This always was and always will be Aboriginal land.