For the 35th Melbourne Queer Film Festival, we were tasked with visually representing the ideas of “queer utopias” through a digital-first campaign aimed at engaging more 18–35 year olds. The identity needed to feel contemporary and high-impact, drawing on digital aesthetics, AI, and sci-fi influences. We explored queer bodies, liminal spaces, and multi-dimensional forms to create a look that feels both minimalist and complex—reflecting the shifting, and constantly evolving nature of queer futures. 

In the brand identity, Queer Utopia is not a fixed destination, but an ongoing process: assembled in fragments, grounded in lessons from the past, and propelled by hope of what could be.

We drew on the metaphor of building blocks and pieces of a puzzle coming together to speak to the non linear nature of ‘Utopia’. Inspired by Sara Ahmed’s framing of queerness as “an orientation toward what is not yet,” this vision resists an end point. Instead, it embraces continual formation and reformation, the slow and deliberate act of assembling meaning, part by part, square by square.